Project Spotlight: Altura Drouin — Building Momentum Through Strategy, Experience and Customer Journey Design
Located just moments from Drouin’s thriving town centre in West Gippsland, Altura Drouin represents an exciting new chapter in regional living. Surrounded by rolling green landscapes, essential amenities and a growing local community, the project offers a unique balance of tranquillity and convenience.
This lifestyle is increasingly sought after by first home buyers, families and regional movers.
With 207 residential lots ranging from 172m² to 1794m², Altura has been planned with diversity in mind, providing opportunities for downsizers, investors and families looking to secure a foothold in a high-growth corridor.
As the appointed project marketing and sales partner, Essentia Projects has played an integral role in shaping Altura’s early success.
One of the foundational pillars of Altura’s launch strategy was the development of a purpose-built sales centre, designed to deliver a premium customer journey from the moment buyers step inside.
We oversaw the creation and implementation of optimised customer pathways that guide purchasers through the estate vision, masterplan and product mix, as well as interactive digital tools and displays to improve understanding of lots, stages and future amenities.
The space was designed to support both walk-ins and booked appointments, ensuring every visitor had a consistent and high-value experience.
This environment formed the backbone of Altura’s early conversion success, helping build confidence and clarity for buyers.
Altura’s early traction was the result of a structured, data-backed sales and marketing approach that aligned digital activity, community engagement and on-site selling.
This included leveraging our established buyer and builder networks to create immediate interest, nurturing leads from registration through to purchase via targeted CRM workflows, implementing smart segmentation to deliver relevant and timely communication, and rolling out launch-phase campaigns informed by both metro and local audience insights.
By combining relationship-based selling with modern CRM innovation, we were able to support buyers from enquiry through to contract.
This approach delivered strong performance, with Stage 1 achieving over 50 percent sold within the first six months of launch. This milestone highlights demand for quality land in West Gippsland, the value of a targeted and data-led marketing strategy, the importance of a well-designed customer experience and sales centre, and the effectiveness of personalised communication throughout the buying journey.
Interest continues to build as awareness grows through both marketing and purchaser referrals.
Altura is more than a residential estate; it is a community for people seeking access to nature, amenity and connection. With future stages to come and continued demand in the Drouin corridor, momentum remains strong.
Learn more about Altura Drouin: https://alturaliving.com.au/
